1. Commodity Exchange platform
Bulk commodity exchange platform for the petrochemical, chemical raw materials and products with its inherent advantages, electricity providers through professional services, improve the logistics system, a sound financial security to achieve improve sales performance. But for small quantity and variety of rubber products, there are still some limitations. Customized non-standard product characteristics determine the difficulty of online transactions, even if you can take online publishing, mode line transactions, but the traditions of the purchaser often does not choose such trading platform.
2. Rubber professional information platform
Specialized information platform for tire, rubber products, often set technical exchanges, press releases, product presentation, meeting planner and other areas of information in one, at the same time, through the product information may be released for network marketing purposes. Similarly, including technical support, consulting, design, including rubber although you can get a certain number of orders, but the inherent characteristics of the non-standard custom still limit its development.
3. Alibaba business platform
As a comprehensive business platform, it has the advantage of the majority of the business community and social influence, a lot of traffic and the amount of exercise alone proved it. But at the same time, the actual lower efficiency into a single, but also by non-standard rubber products customized product features and determined, prices tend to vary greatly, not replicable.
The main value of the product does not come from the raw materials and manufacturing processes, more is based on preliminary design, consulting and post quality assurance, product technology is the most core value reflected. Therefore, although this type of business platform can help companies achieve a certain growth performance, but its central feature is the "standard."
4. Search engines and micro-channel marketing
Whether it is a search engine or a micro-channel marketing, content such as Baidu, 360, Google and other search engines involved as much as the wide range of ever, its appearance has changed a generation or even generations the traditional mode of life, in a sense It has become synonymous with the network.
Micro letter as contemporary young people an important part of the mobile phone has become an important platform for communication, entertainment, knowledge sharing, and even beyond our original understanding of communication. And when it is playing an important means and ways of marketing, as companies need to accurately understand its applicability, modes of transmission and mode of operation.
For rubber products has the characteristics of search engines and micro-channel marketing compared to traditional media advertising, print ads and no doubt can help companies more quickly increase awareness, enhance the social impact, the face of customer demand more accurately demonstrate product performance, and then and product marketing purposes. It is worth noting that the search engine marketing and core values that the rear end of the micro-channel marketing, operation and maintenance on the line after that, therefore, professional bodies and product marketing staff will be more effective.
5. Other network platform
Through their own official website, foreign government and corporate procurement network, applicable foreign search engines, as well as overseas business platform, open up foreign markets, to broaden the channels of commerce, companies can take the same marketing tool.
Almost everyone in the network has changed the habits are constantly changing business survival mode, but at the same time, the network itself is a kind of product in different environments, different areas, different audiences raised different needs, it manifestations are constantly improving and upgrading these needs. Network in the marketing field is still far from perfection, the enterprise itself must be based on the existing network conditions, features and expressions, timely proposed change, in order to achieve the sales process to maximize the use of the network.
Internet thinking is thinking approach and awareness, market orientation is the basic criteria of business operations, in the process of network marketing, the Internet must be organic to be market-oriented thinking and integration. That is, the product marketing positioning must break through the existing field, existing channels, the existing geographical and existing concept of time, because the network can break all areas, channels, geographical and time barriers. The market determines the product, and then determines the business of all aspects of production, research and development, design, manufacturing, logistics, inventory, and now, especially in the future, the market will no doubt achieve re-distribution on the network platform. That is, the original "products must adapt to the market", will gradually evolve into "the product must adapt to the market under the network environment."
Existing rubber products, precisely because more variety, low-volume, non-standard, customized product features, return to profit, which contains a lot of technical value-added products, consulting services, design brings. This is also in line with the upgrade of manufacturing to manufacturing services.
Existing online marketing and e-commerce, but also difficult to achieve for direct sales consulting, technology, design, research and development and other soft products, this aspect of the need to achieve a breakthrough in network technology to achieve change in purchasing habits; on the other hand , it must be a lot of consulting, technology, design, research and development to achieve commercial operation by standard customized carrier. In other words, rubber products should be the original "non-standard customized products" to "standard customized products" change, all part of the value-added services through standardized accumulation and analysis of large data. Enterprises will implement a standardized amount of growth in the Internet under the conditions to maintain the profit realized by customization.
